Teacher Analysis of our Initial Rough Cut

We had a talk with our teacher in the lesson today so that she could give us feedback on our ideas and how we could make our cut better and flow more. She has told us that after half term we should get some more footage of just me performing the whole song so that we can cut bits out of it and just use bits of it as filler shots to put in every now and then. She also said that we should rearrange a few of the shots so that it would make more sense to the viewer. She also said to us that we could include a split screen view to show the change in personalities, aswell as contrasting the colours.

Editing Progress

We have been spending alot of time editing and all in all it has been successlful but we have encountered a few issues. Such as we changed a few of the shots speeds which had a knock on effect on the shots with lip syncing so all of our shots were out time but we moved our footage on to another layer and locked them so they couldn't move. Also because we didn't do our editing one shot at a time we had a few blank sections in the footage either side of some footage. So we have arranged to shoot some extra 'filler' shots after half term. Also we got some feedback from other people and most people said that we need more lip syncing.

Digipak and Magazine Ad Ideas

Features of our Digipak;

• Hologram picture mixing nerd character face with the wannabe, popular face.
• Entry into competition where you can win a chance to live the life of the popular character for a weekend.
  
• Free invitation to go to the release party of the song where you get to hang out with the band members.
• Will come in a fold out DVD case.
• Picture on the front of the case will be a full body split between the cool character and the nerdy one.
• The back of the case will be the track list in the middle of the page. Either side of the list will be the contrast of each side of his life, with his belongings. The wannabe life will once again be in bright colours, contrasting with the nerdy possessions eg; calculator, ski hat etc.
  

Features of Magazine Ad;

• A full page of a face split between the nerdy character and his cool alter ego.
• Will have the band and track name across the page. Will also show the release date for the track on the bottom of the page.

Anton Corbijn - Auteur Presentation

S1 - Auteur Presentation - Anton Corbijn

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Run This Town - Goodwin Analysis

S1 Music Video Presentation - Goodwin

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Chris Cunningham - Auteur Slideshow

S1 Auteur Presentation - Chris Cunningham

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The aim of this slideshow was to find out a bit about a famous music video director. We looked at several examples of his work and did an analysis which included a short biography of Cunningham, a summery of his visual signatures, some regular artists he works with and some of his favorite themes.

OH YAY SLIDESHARE - Goodwin Analysis

S1 Music Video Analysis - Goodwin

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We finally managed to get onto slideshare this lesson and find our presentations on the goodwins theory. Our task for this presentation was to find a music video that we liked, and then we had to analyse the video using the main points of goodwins theory.

OH NO SLIDESHARE

today andrea told us about slideshare. unluckily it was "down for scheduled maintenance.
It will be back after some time" therefore we could not get onto the site and get our auteur presentations onto our blog. So next lesson we will have to try and get onto the site again to get our presentations up.

Teacher Feedback on Blog

What I have seen of your footage indicates to me that your video footage is well framed and nicely lit. Your editing seems to be going well, which is very encouraging.
However, your blog needs quite a bit of work. The purpose of the blog is to accurately communicate your idea, your research into music videos, digipaks and magazine ads, and also to communicate the planning you have undertaken before your shoot and your editing.
Your blog needs more content that communicates the influences you have - include more current and/or student music videos which influence you or that you think are particularly effective. You also need to include the Goodwin and Auteur presentations you did individually, make sure you tag these correctly.
Also your storyboard images are not clear in terms of what is happening in each of them, put some text on these posts to contextualise these images.
In addition to this you need more detail on your digipak in terms of the design of it, what will it look like, what will be your primary image?
Look at blog of the week to get some inspiration for an ideal blog.
Your video is looking great but you need ot ensure that your blog and your ancillary tasks are just as strong so that you get the grade you deserve.
Keep up the good work.

Change in ideas

During the shoot we looked at our storyboard and we thought that some of our ideas we put in our storyboard would have been hard to achieve and they would not have looked as good as we thought they would. We thought of the shot with the hat flipping in the air and landing on the head, we thought of this shot as i had seen a Justin Timberlake video in which he does similar and i wanted to try it and we thought it would then look good if i was to change clothes as it landed. We also thought of the shot in which the car changes into the moped as it adds to the contrasts in characters.

Filming

This weekend we filmed for our music video, it all went fine and the weather was on our side as it was a nice day. We found the filming easier to do than we had expected as we knew what shots we wanted to do and how we wanted them to look. The hardest shot to get right was the shot of the hat flying in the air and then landing on my head and me changing clothes. This shot was hard to get right as it required someone standing on a chair out of view and dropping the hat on my head. We found that the changing in costumes was also sightly awkward as I had to get changed in the middle of the streets. In retrospective we should have shot all the shots in one costume then changed to the other costume so we didn't have to change mid scene.
We decided to change the location for our filming as we thought that Cambridge was going to be too busy on a saturday and we would not be able to get the shots we required. Therefore we decided to do the filming in Cambourne and in our houses.

Storyboard part 2

Storyboard part 3

Storyboard part 4

Storyboard part 5

Storyboard part 6

Production Meeting

Today we had our production meeting in the lesson. This was so that we could all get sorted about what was going on with our shoot for our music video tomorrow. We have discussed the time and location of where we will meet for the shoot. We have also thought about what props we will need and what the costumes that we are going to wear. The 'nerd side' is going to wear a ski hat, and old clothes that are too small and dont fit properly. And the 'popular' side of him is going to wear bright and stylish clothes. We also had a look at what the weather forecast was going to be for saturday, the weather man said it was supposed to be an alright day, with it being sunny at times.

Analysis of The Kooks Album Cover

This is the album cover to the kooks album 'inside in inside out'. I selected this album cover because the genre of the music that they do is similar to the song which we have chosen to do. The image which the kooks have chosen to do is a typical cover that you would expect to see for an indie band. The cover shows the whole band together, looking like they might have just come out of a party.

However for our cover we are thinking of doing something separate as our music video is going to be a lot different to the typical conventions of an indie music video of a party and performance etc.

Goodwin's Music Video Analysis

Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Moodboard

Costumes and Props

The main character will have two costumes. The first costume is his normal everyday clothes. These consist of:
School jumper
Black or grey (i.e. drab) trousers
Ski hat
Normal black shoes
Glasses

His other costume is what he sees himself wearing in the shots where he is the famous, well liked person. This outfit consists of:
T-shirt/polo shirt
Jeans
Trainers
Sunglasses(?)

The costumes of the people he is with will reflect his costume i.e. in his normal persona everyone has darker, drably coloured clothes and in his famous persona everyone wears modern 'cool' clothes.

Props that we will require are:
Post (bills and fan mail)
House interior for start and end of the video (things like mirror, tables, chairs etc)
Guitar hero for 'nerd'
Acoustic guitar for 'popular kid'

Music Video Timeline

The music storyboard is a sheet where we describe what happens during every 30 second period during the song. This will help us to co-ordinate the lyrics and beats of the song with the video. Below is a picture of the sheet

Ideas for magazine advert and digipak

Digipak:

Our digipak idea is going to include an entry for a competition in which they can potentially win a once in a lifetime opportunity to live the wannabe life of our nerd character.
Another thing which our digipak is going to include is a hologram picture which mixes the faces of the nerd and the fake famous alter ego.
The last extra that is going to be in the Digipak is a special invite to the release party of the song where you get to hang out with the band members.

Magazine Advert:

Our magazine advert is going to include the idea of the main characters face split into the nerd and the famous wannabe life. The nerd side of the face is going to be in dull colours eg; grey. Whereas the alter life is in brighter colours and seems shinier.
Also on the ad we are going to add in the band name and the song name. It is also going to include the release date of the song.

Feedback on our initial idea

We presented our ideas to our teacher and the other people in our class. In main they liked our ideas and said that they would work with our song. For our magazine advert we had an idea to just put a picture of the kid as a nerd, however after receiving feedback form the other members of our class they said that we should mix a shot of half the boys face as a nerd in grey colours and the other half of the face as the boy as a popular kid and brighten the colours of that half. They also said we need to develop the digipak as we didn't have any initial ideas that we could use.

Shots of Potential Locations

Here are some shots of locations around Cambridge that we think would work well in our video. We want to use similar locations like these below as they are in the public and will have plenty going on around. We are also going to use the locations of inside his house (real life view and what he wishes he can see) so you can see more of the contrasts that we want to portray in is life.