Genre characteristics.
It is an indie song and they have used instruments and the correct clothing for the genre such as the main artist wears a trilby hat and quite casual clothing and plays an acoustic guitar which adds to the indie effect. They also show the artist having fun which would make it appeal to people.
We have one criticism where their is no band performance for the video which is unusual for a indie/band video genre. There are to many shots with the hat which did not link with the lyrics i.e its not a ski cap.
The camera shots worked with the genre. They were quite quirky and new, like how indie music videos are an example of this is where they change the colouring on the screen.
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